Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MIMS PTE. LTD. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
MIMS is a very helpful app especially for health professionals and students, but in this modern age and with the advent of numerous gadgets, MIMS app can only be viewed in Portrait Mode which can be bothersome at times since you need to always rotate your gadget to simply accommodate one app.
In the past, I complained about being logged out every use of the app. That was fixed. But for the last 2 years, bookmarks does not work. It can only bookmark per use of app. Close the app and those bookmarks are just gone. Why have that feature then? It does not work even if you are logged in. Please fix bookmarks.
Great app to have as a pharmacist in the Philippines since most (if not all) drugs used in the country is here. My only problem is the lack of offline access unlike the other similar apps, considering some hospitals don’t have wifi for their employees and the mobile network signal is not always strong, we struggle to look for the information we needed. Please consider providing offline access. Thanks!
For over 50 years, MIMS has provided trusted clinical information for over 2 million healthcare professionals in Asia. Designed for busy individuals o...