Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Department of Education (Queensland) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The Allen Adventure is a storybook teaching about self regulation, group norms and actions to take if bullying occurs. Examples of bullying and also the roles of bystanders are addressed, as well as some beginning strategies to help young children (3-8) cope with familiar tough situations that may occur at school. I really like how the developers chose an alien as the star of the book as his situations of being bullied and alternately being the aggressor arise because of not knowing how to act. When taught, Allen the Alien is able to change his actions. I would recommend this book to families and clinicians and will be using it at work as part of my permanent rotation when working on self regulation.
Blast off on an exciting adventure with Allen – the new kid in class… who also happens to be an alien from another planet! Allen’s eager to make frie...