Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Helias LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Absolutely love the redesigned NEW app! The new OYA Formulating feature makes creating colors so much easier. If your new to the line, double checking your thought process or using it as teaching tool 💯 So many great videos to watch, learn and share technique and product knowledge
Very happy with the new app. I have the same color formulator as old app but this time I can save to each client and I love it! The look is also beautiful with better videos and features! A++
App works just fine. The formulas it gives are my problem. The red/copper formulas are somewhat helpful. For grey coverage, you can't choose anything other than more than 50% grey or less than 50% grey. It would help to have hair texture options, as the same formula can take different to different textures. What would also be nice is to have custom color options. Like a 6-89. Overall, didn't make my life any easier.
The OYA COLORIST allows the OYA hairdresser to easily formulate hair color. It represents a 24/7 resource for the hairdresser. The OYA COLORIST is the...