Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗THE HOFFBERGER INSTITUTE FOR TEXT STUDY, INC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been studying Torah for more than 40 years. But since studying with Rabbi Foreman and his Torah scholars at Alef Beta my understanding of Torah has increased exponentially. How can I explain with words the joy, the awe, I receive studying so deeply, so connectedly? I am closer to HaShem every time I study Torah with Alef Beta. I study from other orthodox sources, Alef Beta helps me see behind the veil. Don’t fret about the subscription. It’s worth 100 times more. All the Torah scholars need to be fed, housed, clothed. Don’t say it’s too expensive. The benefits of Torah studies are a thousand fold. It’s my go to Torah study app.
AlephBeta has been a game changer for me. I only wish I had stumbled across it much sooner. They should partner with other apps that are in the culture and have prominent Jews leading them to market, so more people will be exposed to this amazing content (i.e. PragerU). A few features are missing that bring the app to a 4/5 for me but this in no way should deter anyone from downloading it immediately: 1. Ability to mark a video as “complete” and that completion to be reflected everywhere that video or podcast is shown throughout the app. Sometimes videos don’t reflect you’ve watched them, and they don’t always show you’ve watched the video everywhere it can be found 2. Ability to favorite videos 3. Add to watchlist - if you find something now you want to remember to watch later 4. Currently watching, so if you’re in the middle of a series and have to stop, you can pick back up and finish the series / collection 5. Publish date 6. Auto-play toggle off/on 7. Sometimes videos are mentioned as being “linked below” and they aren’t
This app is incredible! A God send really. As someone who has been on this journey for a decade and finally my conversion is June 11th 2021. This app has been instrumental in my growth and knowledge into Judaism ✡️ I love doing the premium subscription it’s worth every single dime. I’d donate even more if I had the funds. How impactful this app has been for me and my growth. I will be leaving till the day I die and this app will forever be a part of my learning. Love the knowledge and understanding every pharcha each week. I emailed them and the responds was immediate and so kind and grateful in the response. I feel like I know Rabbi Forman as much as I hear his kind voice. Thank you keep the incredible work up! Anne Marie (Mine) Martin 🇮🇱✡️🇮🇱✡️🇮🇱✡️🇮🇱✡️
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