Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗ABCiSoft · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
There’s not even a delete button!
Immediately bombarded with advertising! You must watch the advertisement at least until it lets you stop the ad, in order to get to the calculator. Extremely annoying. I deleted immediately. Too bad- the calculator looks like a good one. Advertisement assault, however, impedes any immediate calculating. Disappointed.
AMAZING
A very simple calculator with big and clear numbers