Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗COOKPAD INC. (CA) · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve known about Cookpad since 2018. I’ve been living in the U.S. since 2014, and it was my first time living on my own, no longer with my parents. Whenever I wanted to cook something like a stew, I didn’t know how to make it, so I would search for the recipe on Google. A Cookpad link would always come up, and there I would find the recipe explained in detail, with all the ingredients, measurements, cooking times, and well-explained steps! That’s how I found you! I created an account on Cookpad Spain since that’s my home country, and I cook the way we do there. At first, I made the account just to look up recipes, but since I love baking, I eventually started uploading my own recipes too! Now, I’ve just created an account here in the U.S. to share my cooking with the country I’ve been living in for 10 years and a half. Of course, I also want to learn new recipes, since this is home to people from many different nationalities with amazing culinary traditions.
I like to add recipes to share and be able to go back and have them all in one place, however I don’t use it to find other recipes, because most of what I see is in a language I don’t speak or know. There isn’t a way for me to convert the recipe to my language (English)…. Therefore I don’t understand the recipe. I am not sure why most of my feed is not English, but I wish there was a version for specific languages, or measurements, and you can choose to search out based on country/language, measurements, etc. rather than it being on your feed automatically. I would like to be able to set my preferences for what I see on my feed. The other option I would like, is something that allows translation. If I want to search a recipe from India for example, I would like to be able to translate it into English, with the measurements I know and use. Having recipes in other languages, and measurements that I’ve never used, doesn’t do anything for me. I am unable to use them or follow them, because I have no idea what they are. Therefore I only post recipes to my app, but I’ve never really used it to find recipes. I do wish it was also more social. There isn’t very much interacting going on between users. Last, not very many people know about the app or use it. I do believe if there was some adjustments, specifically with the language part, more options for member interactions, preference settings, translation opportunities only when you want to use it, and more advertising on social media for the app, there would be more use and more traffic within the app, to make it more appealing and popular to others.
I’ve just started using this app, and it has become my go-to for finding new recipes, some of them very unique. I’ve bookmarked many of them for future meal ideas. The only downside I’ve found for me is that you can only “like/react” (😋👍🏼 etc.) to a recipe from the main feed. I’ve gone into individual people’s pages and found many that I would really like to try or sound delicious, but there is no way to do this on the actual recipe page itself. (note to developers: I would probably rate this app 5-star if you could.)
Not sure what to cook tonight? Or what to make with chicken, salmon, or fridge leftovers? Search by ingredient or dish across thousands of recipes. Im...