Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Johnson Newspaper Corp. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app makes reading the paper online version very easy and simulates the hard copy reading which is still enjoyable
It’s good to be be able to return to being a daily reader of the Watertown Times
Shep, Thanks for your comment. I am sorry that you had a bad experience with out application. We are currently looking at a new application that would have a much better customer experience. The e-edition is available for purchase and is not tied to the print product. We are sorry that you got bad information from our staff. I encourage you to look at our website. You will find it has more news about the local community than any other local media. We are more than just dwi arrests - I encourage you to look at all media websites and make your own assessment. Thank you. John Johnson
Your award-winning local newspaper, The Watertown Daily Times, is now available. The app lets users read their favorite local newspaper with all the...