Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Mercury Software Japan · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I like the web version, but the app is close to useless. it gets one start instead of zero because you can look up english --> japanese translations, but not vice versa. nor can you look up words in hiragana, katakana, or kanji -- all of which you can do on the web version.
The app seems to function for some words, but if you type in some basic items it doesn't find the Japanese that know to be in the JDICT.DIC file (ex. Tendai, Shingon, Buddha)
Bilingual English-Japanese two way dictionary with 110,000 words.