Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wellington City Council · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
They’ve removed the ‘know streetlights’ links Could have added a ‘known issues nearby’ to the map so duplicates aren’t logged and we both save time. They’ve removed the baseline ‘remember me’ feature so that I need to use the autofill each time. When you select the ‘service type’ on an iPhone, it picks the option changing the subsequent option, but covers the next field/half the screen and UX is awkward to clear Just a website reformat that doesn’t fit the mobile experience
Can’t review my reports. I will submit same report every day until I get a response.
Any app like this is only as good as the support provided by the AI and people who coordinate your request to the appropriate team to get the job done. WCC gets 10/10 from me on that front. I find my requests are fed to the right team within the hour (night or day) and action usually takes place within a week. -Fantastic!! Only gave 4 stars for the app at the moment though because the select or type in address feature is very clunky (and has been for the two years I’ve been using FixIt).
How to report a problem: 1. Select a service. 2. Enter the location of the problem by using the GPS function or start typing the address to searc...