Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Switchback Media LLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Needs ability to save and copy to another trip and send to friend to use in app, not just a text. Who wants to type a list more than once?
It's easy to use but you can't check things off of your list. You can't rearrange your list either. It is still handy and easy to use.
The look of the app is cute at first, but the image work is sloppy, the app doesn't rotate so you can use the keyboard more easily, and the ads are not well placed to stay out of your way while you're trying to add items and work on the list. This app needs some work before it will standup to the other packing apps out there.
Trip Packing list is an simple and easy-to-use travel app that will help you organize and keep track of all your trip packing needs for your upcoming...