Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CopperEgg Corporation · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app is excellent for immediate info directly from your iPhone. Create new probes on the fly from anywhere. Pretty impressed with copperegg as a whole , only set back is that the app doesn't quite format properly on an iPad mini but since I always have my iPhone and carry my iPad maybe 40% of the time I find it to be current non issue.
I have 7 probes set up. For some reason, the CopperEgg app always shows 2-3 of them at 0% health, even though the CopperEgg website shows them all at 100% health. This seems like a major bug. (Edit: It appears that if the probe frequency is less often than once per minute, the app will report 0% health. The three showing 0% health were all set to 5-minute probes. When I changed one of them to a 1-minute probe, it immediately showed 100% health in the app.) Also, it seems like I never get any notifications from the app, even though it is set up in the Notification Center. I would expect to see a pop-up when the a server becomes unavailable, but even though we've had some server issues, I don't think I've seen an app alert yet.
Very well designed for the iPhone. Love the interface, all the same great details found in the web interface. Great work guys!
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