Duolingo: Learn Languages

Duolingo · iOS + Android

Duolingo: Learn Languages

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

Paid-ad activity not yet verified#78 US free chart · 2026-10-19
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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

This app ranks #78 in the US and #83 in the UK free chart. Those positions don’t establish paid acquisition or ad effectiveness.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

The store evidence

Storefront essentials

View on the App Store ↗

US store price

Free

US rating

4.7 / 5

US rating count

5,515,541

Current version

7.145.0

What’s new

2026-10-19 · Developer notes

Our mascot owl, Duo, is trading in his usual diet of mice for bugs this week. Yup, we’re squashing those pesky bugs to make the experience better for all of you. For more Duolingo news, contests and product releases, follow us on Facebook, Twitter, and Instagram @duolingo.

Store metadata collected 2026-10-19 UTC · US storefront · Source record. Free may include in-app purchases. Public data does not update revenue estimates.

Screenshots

Duolingo: Learn Languages screenshot 1Duolingo: Learn Languages screenshot 2Duolingo: Learn Languages screenshot 3Duolingo: Learn Languages screenshot 4Duolingo: Learn Languages screenshot 5Duolingo: Learn Languages screenshot 6Duolingo: Learn Languages screenshot 7Duolingo: Learn Languages screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does Duolingo: Learn Languages Make?

Monthly Revenue
$51.0M
Annualized estimate
$612.0M
Per Download
$10.20

Revenue Trend

$70.0M
Jan 26
More data needed to show trend

Downloads Trend

17.0M
Jan 26
More data needed to show trend

Platform Performance

🍎iOS
Revenue
$51.0M
Downloads
5.0M
Rating
4.7 ★(4,849,170)
🤖Android
Revenue
$19.0M
Downloads
12.0M
Rating
4.6 ★(41,905,416)

Rating Distribution

4.7
★★★★★
5,515,541 reviews
5
4%
4
1%
3
3%
2
12%
1
79%

Top Countries

🇮🇳 IN🇧🇷 BR🇺🇸 US

Rankings

Global Rank
#22
Category Rank
#1
Supported Languages (32)▼
ArabicBNCzechDutchEnglishFrenchGermanGreekHIHungarianIndonesianItalianJapaneseKNKoreanMRPolishPortuguesePARomanianRussianChineseSpanishSwedishTATEThaiChineseTurkishUkrainianURVietnamese
App Details▼

Learn a new language, chess & more with the world's most downloaded education app! Duolingo is the fun, free app for learning 40+ languages through qu...

iOS App ID
570060128
Android Package
com.duolingo
Content Rating
4+
Min OS
17.0
Size
533.7 MB
In-App Purchases
Yes
Publisher
Duolingo
US