Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Cooperative U Enseigne · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I dislike this app for several reasons: I do not wish to use a phone app for groceries (screen too small, not enough space for more information) but the website inexorably sends me to phone app. Also I am too often stuck when my reply is incorrect, for example the app would not accept my phone but didn’t tell me how to correct it.
Chaque fois que je sors de l’application je me déconnecte! C’est pénible quand je suis en train de commander mes courses! Je commanderai sur l’application Auchan parce que au moins je sais que ça marche! C’est dommage j’aurais aimé avoir commandé avec Super U!
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