Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Garmin New Zealand Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For one this does not appear to stay active while in the background on iPadOS. Does not appear as a an app in Background App Refresh settings. Then it does not recognize when a target has passed and continues to alarm if I bring it into the foreground. As much as I don’t care for Navionics AIS it does seem to provide reasonable and appropriate collision alerts. Considering they are both Garmin owned now you would think they could benefit from each other. However this seems to be a classic problem as companies are swept up.
It was great to see an update to the app after 2 years as I had feared Garmin had abandoned this software. Unfortunately, they introduced a new bug whereby AIS tracks plot at the wrong distance from your position relative to the range rings (the track details display the correct target range).
I know the GPS coordinates of my anchor. Why can’t I enter or at least see the coordinates? Twenty five foot increments for distance limits is too large. If I have dragged even 10 feet I should be warned.
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