Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Luke Godfrey · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love this app and use it regularly, nearly every day. The ads didn’t bother me until recently, they’ve become inappropriate with images that are practically nudity. I don’t know if the app creator or whoever runs it is aware of how bad the ads are. I know you can just pay to get the ads hidden, but a Christian app should not have inappropriate ads like that!
I paid for this app because I believe in the message, and I thought that it would be nice to not have to see ads - particularly ones that are are in conflict to the message of the Bible. But now that I have the paid version, the ads are gone, but header bar at the top which used to frame all the ads now jitters up and down rapidly and uncontrollably whenever I scroll up or down the screen. It’s a nuisance, and is actually more distracting than seeing the ads. Please fix this bug, and I will change my tune on this review. But if this continues, I will be switching to a different M&E devotional. There are others.
This app is perfect, no frills, just the daily devotions. I installed several different M&E apps several years ago and this free one is the one I use daily on my iPad. It has favorites, that’s all I need. I use Logos for my Bible app so I don’t need any frills here, simple is perfect. I don’t even notice the ads. Thank you developer!
Morning and Evening is an excellent daily devotional written by Charles Spurgeon. This app makes it very easy to keep up with reading it every day, e...
| Name | Price | Type |
|---|---|---|
| Remove Ads | $0.99 | One-time |