Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kennebec Savings Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been with this bank for years, always has my back if needed, always ready to answer any question and the friendliest customer service I have ever encountered. ✝️💓❣️💕💗💖❤️🎚️
The app was completely fine until the recent update and now account balances and pending/cleared transactions are never in sync or so it gets really confusing and frustrating. Mobile check deposits are also much more difficult and most of the time I get some sort of error message. This feels like a downgrade from the previous version of app where those things all worked efficiently.
So glad the old app went away. This new app has a clean appearance, it’s user friendly, and feels safer with the multi-factor authentication. I think this has brought the online banking experience into the 21st century.
Kennebec Savings Bank's mobile banking app is the ultimate on-demand service for managing your accounts. Instantly check your balance, view account hi...