Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Pole Star Publications · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The app works extremely well, especially since the update. Every issue is easily navigable, and having years of back issues instantly available included in the price is terrific.
Phoned and spoke to the astronomy now team. Apparently problems with this month. Just like photocopy of magazine. However my download, tried three times. Download archive etc etcetc. Refuses to go past page 58 without crashing. What a waste of money and time and patience. Technical subject, intelligent users. Rubbish product. Why !!
Only works one way up on my iPad. Also pages missing in the latest issue (August). Visual layout not as good as original magazine.
Since 1987, Astronomy Now magazine has been essential reading for astronomers in the UK and around the world. Each month, the magazine contains featur...