Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Beijing Sanjiyuan Technology Co., Ltd. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I found some of the ads offensive. I am deleting it. Enjoyed game, but offensive ads turned me off.
Ok game, but I paid for the in-app purchases, and still got full-screen video ads after between single level. I'm sorry, once I've paid for your game, I don't expect to be interrupted every 20 or 30 seconds to sit through an ad. Deleted app and seeing if Apple will give a refund for in/app purchases.
Absolutely absurd volume setting for ads.
Gravity Orange 2 - Help the orange to get all the stars, then the window would open. Pass the orange through the window to go to the next level. Keep...