Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Musgrave Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Terrible, terrible app. So slow. Difficult to search using menu options, results auto default to frequently purchased, can’t view all results under frequently purchased because the app stalls, screen becomes blank and eventually reloads showing the same few top items, cant scroll too far to view more items because the app starts stalling again. Some products spelled incorrectly so unless you know to search for product using the incorrect spelling, you won’t be able to locate and purchase the product. It’s 2024, providing an app with a UX this poor is inexcusable. Update: still same issues in 2025 and now constant can’t connect to SV server errors while using app. The app support button on App Store doesn’t work and instead brings you to a broken SuperValu webpage.
I have my shopping delivered. Very friendly delivery drivers and always on time. I never have issues with dates close to expiring , if my product is not available I would sometimes receive a call from the store to ask if I wish to change.
SuperValu, that is the last order I have placed with you. Since you updated the app the link to my bank ( boi) takes multiple attempts. I have had to abandon it now and borrow someone’s AIB card, it worked on the first go. Plus you gave me 20 E voucher of a 220 shop. Where is the 30 off 150 I have received in recent weeks. I have been on holidays for the last 2 weeks, so now I don’t get a voucher? Plus the quality of fresh food/ veg has dis improved since you moved to ready to go DB fair type foods. I have had to throw out fish/ veg etc upon receipt. My sister has moved to Tesco for all of the above reasons and I am now following her. I have pointed these issues out to you on multiple occasions - SuperValu is not ‘ the only shop in town’. I did shop there as it is Irish owned, not any more , I am dissatisfied. You have made a total travesty of Superquinn. Jean Doyle
With the SuperValu Online Shopping app, you can get your shopping delivered from your local SuperValu store to your door. Get everything you need fres...