Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Country Club Bank · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have loved everything about CCB, but this app. Like other users, it is seriously so bad it makes me think about switching banks. My other accounts are also with a small local bank, and I have zero issues with their app. This app is awful. Every time I need to utilize my online banking, it takes me 20 minutes to get someone on the phone, resolve the answer, and login. The past few times I have needed to call and address said issues, I often find myself speaking to someone as though I have never touched a computer before, despite the fact I have had years of experience dealing with online banking.
Being an acquired Bank of the Prairie App user has let me compare the two. So let’s get started, first off there are bugs:- When you search transactions within an account it will switch the gains to losses and vice versa... very confusing.- Still needs to add converted Bank of the Prairie locations to the map.- I have alerts on (both in apps and in my phone settings), but I never get any alerts.There is also a lot to be desired:- The account summary doesn’t give any more than the current balance in the account, so the feature is useless... add a time graph or other visual.- Even if you set up Touch ID to get on the app it often asks for you to login again to view your accounts, making Touch ID feature useless.- There’s no two step verification. Would be so easy to add and should be optional.- Can’t view statements for accounts. You should be able to.- Overall UI is bland, I know its banking but really?- Do you really need a whole ‘recents’ tab when you there’s only four things you can do? It takes the same amount of time to get to the same place whether you use recents or the middle plus button...- Consider moving ‘card controls’ and ‘payees’ to the plus button as well and bundle the last three things in the ‘More’ to just a Settings tab to make things simpler.- Consider using swipe gestures to navigate tabs like you do with the accounts.- I think a News (of the latest happening at CCB) section would make the app feel more modern and would also benefit your users.Hope you read this!
This app does about anything I need it to do, and dependably. I can’t see my ebills like I can online, but I’m not sure how many other banking apps allow that either. Overall the app is quick, and I’ve had no snags with transfers, bill pays, etc.
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