MY LITTLE PONY: MAGIC PRINCESS

Gameloft SE · iOS + Android

MY LITTLE PONY: MAGIC PRINCESS

Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.

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01 / Creative research

Turn the unknowns into a research plan.

01

Check the acquisition promise

Read the store headline, screenshots and description. What problem is the app promising to solve?

Study the storefront ↗
02

Look for ad evidence

Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.

Browse observed advertisers ↗
03

Separate demand from paid growth

Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.

Review the market context ↗

02 / Storefront & product

Where the click lands.

Study the product story and store experience behind the acquisition funnel.

Screenshots

MY LITTLE PONY: MAGIC PRINCESS screenshot 1MY LITTLE PONY: MAGIC PRINCESS screenshot 2MY LITTLE PONY: MAGIC PRINCESS screenshot 3MY LITTLE PONY: MAGIC PRINCESS screenshot 4MY LITTLE PONY: MAGIC PRINCESS screenshot 5MY LITTLE PONY: MAGIC PRINCESS screenshot 6MY LITTLE PONY: MAGIC PRINCESS screenshot 7MY LITTLE PONY: MAGIC PRINCESS screenshot 8

03 / Market context

The business behind the app.

Keep revenue, downloads and store rankings separate from advertising performance.

How Much Does MY LITTLE PONY: MAGIC PRINCESS Make?

Monthly Revenue
$200.0K
Annualized estimate
$2.4M
Per Download
$4.00

Revenue Trend

$300K
Jan 26
More data needed to show trend

Downloads Trend

250K
Jan 26
More data needed to show trend

Category Rankings

Dec 23, 2025 to Jan 22, 2026 - US

Keyword Rankings - iPhone

Dec 23, 2025 to Jan 22, 2026 - US

Platform Performance

🍎iOS
Revenue
$200.0K
Downloads
50.0K
Rating
4.3 ★(22,443)
🤖Android
Revenue
$100.0K
Downloads
200.0K
Rating
3.9 ★(1,435,939)

Rating Distribution

4.3
★★★★☆
22,443 reviews
5
15%
4
6%
3
9%
2
12%
1
58%

Top Countries

🇷🇺 RU🇧🇷 BR🇺🇸 US
Reviews (6)▼
★★★★☆A Vance11/20/2025

I genuinely love this game. I played when I was a kid and I was thrilled to see it still running and even still being updated! Although I've seen two consistent issues. 1) It's very difficult to make progress without spending real money on in game currency. 2) The fuse decorations system is very helpful for unwanted decor but I can't fuse or sell certain things so now I have a large collection of wells, tri bushes, and canterlot pale trees that I can't sell either.

★★☆☆☆Shuffle Box7/3/2025

Very predatory, and way too easy to accidentally spend currency. An example that has just happened to me, is the minigames you play to level up your ponies. As you level, the cost to play those minigames increases to ungodly amounts too for some reason. However, you can at least watch an ad to get around that cost. I'm am only on my second day of playing, and am level 20. I tried watching an ad to do a minigame, and somehow it instead made me pay the bits. All my money, gone. Bull.

★☆☆☆☆Stormy Spark3/16/2025

I did really enjoy this game, it's fun to collect ponies and build a town. But after a few large public events it became super apparent that this game is largely a pay money for EVERYTHING kind of game. Yes you can get around 100 ponies for free if you're extremely patient with collecting items. But many MANY things are locked behind expensive pay walls. $20 to even $50 for some of the collections. I absolutely do not recommend the game.

★★★★☆heartstarstring8/5/2022
Wonderful game but I have had some issues

I love the game and I’ve been a huge fan for a while I love the designs for everything, the fun mini games, and the quests it’s all really fun! My one issue is I guess what you would call glitches I’ve been playing for about five years and about a year ago I was at level 108 I remember this distinctly and then I got busy and didn’t have much time to play, but I got back into it six months later all of a sudden after updating I dropped thirty levels I know it sounds odd but I’ve talked to other people and I guess this is common. Recently I was working my way to finishing the Rara quest I’m at the part where you have to earn countess coloratura I had collected 45 microphones, which if your unfamiliar are red meaning they’re harder to find on quests. After updating once again my progress on this quest and two others (the quest to earn half baked apple and Aloe from the salon) was wiped it’s been a little annoying since I’ve been playing for so long and I’ve had the level drop happen before just never as severe as a year ago but the quest thing is kind of bugging me I’m having to re-earn everything I previously had I don’t even mind about half baked apple or aloe I just want my progress back on the countess coloratura.

★★★★★ghgggggghggghgggggggggggggggg1/16/2022
My awesome app but..

Oh my word love this game!! If you don’t like it then there must be something wrong with your phone because it’s amazing❤️my sisters literally played it when I was legit like 5 and now I’m 11 and I love playing it. If your looking at getting this game please do! Ok the only thing is that a bunch of things pop up that say get this pony for 5 dollars and I’m like the only way you can get that is if you actually have some money that you don’t totally care about. And also I feel like they don’t give you enough diamonds, like I want princess celestia but she needs so many diamonds that I don’t even think I’m going to be able to and that’s a total bummer cause she’s like my fav one after apple jack. I also think that when you play the game where the humans dance, it shouldn’t take that long for it to let you use it again. So it has a few things I don’t like. Another thing is that it wants you to do activities a LOT but I’m like if I do it too much then I’m just gonna rdo run out of money and then I will never be able to get anything done. Please bring the prices down with diamonds… and also please do all the other things I said because this game would literally be my fav game if these things could get better! Thank you so much for making this game but pls fix these problems so then I will be able to do more on this app.

★★★★☆Fissiondream8/28/2020
MLP Fan’s Dream

If you love My Little Pony, you’ll love this game. It’s clearly written by people who know what they are talking about (Just look at some of the silly description blurbs for the ponies, or any of the dialogue associated with the limited-time quests). If you read the comic books, even better—the game incorporates so much of that! That being said, the in-app purchases are no joke. If you want to complete a limited-time quest, and get all of the possible rewards, you will have to spend money. When the game first came out, it was pay-to-play all the way, and then got much better about it, but is starting to veer in that direction again, with features like The Royal Club and limited-time quests. That, and, a lot of items cost a LOT of gems. Of course, you DO NOT have to spend money on the game. I did spend around $30 just on a few things I really wanted, but if you conserve your gems, you will be fine when it comes to the Main Story Quests. Additionally, while the game is pretty much open-ended, there is, for lack of a better word, an “end”. Once you complete all of the story quests and purchase every item, store, and pony that can be purchased with coins, you will have little left to do. After maybe two and a half years of playing, I’ve been at the end for a while now. My only wish is that there were more “group quests” to be taken, if not some more story quest material. Even with all of that, I just love MLP too much to stop playing!

Version History (295)▼
10.8.01/14/2026
10.8.0p1/12/2026
10.7.112/3/2025
10.7.1d12/2/2025
10.7.011/19/2025
10.7.0o11/18/2025
10.6.010/14/2025
10.6.0n10/11/2025
10.5.19/12/2025
10.5.1a9/10/2025
Available In (114 Countries)▼
🇨🇷 CR🇶🇦 QA🇿🇦 South Africa🇺🇸 United States🇦🇺 Australia🇨🇦 Canada🇨🇳 China🇫🇷 France🇩🇪 Germany🇬🇧 United Kingdom🇮🇹 Italy🇯🇵 Japan🇰🇷 South Korea🇷🇺 Russia🇩🇿 DZ🇦🇴 AO🇦🇷 Argentina🇦🇹 Austria🇦🇿 AZ🇧🇧 BB🇧🇾 BY🇧🇪 Belgium🇧🇲 BM🇧🇷 Brazil🇧🇬 Bulgaria🇨🇱 Chile🇨🇴 Colombia🇭🇷 Croatia🇨🇿 Czech Republic🇩🇰 Denmark🇩🇴 DO🇪🇨 EC🇪🇬 Egypt🇸🇻 SV🇫🇮 Finland🇬🇭 GH🇬🇷 Greece🇬🇹 GT🇭🇰 Hong Kong🇭🇺 Hungary🇮🇳 India🇮🇩 Indonesia🇮🇪 Ireland🇮🇱 Israel🇰🇿 KZ🇰🇪 Kenya🇰🇼 KW🇱🇧 LB🇱🇹 Lithuania🇱🇺 LU🇲🇴 MO🇲🇬 MG🇲🇾 Malaysia🇲🇽 Mexico🇳🇱 Netherlands🇳🇿 New Zealand🇳🇬 Nigeria🇳🇴 Norway🇴🇲 OM🇵🇰 Pakistan🇵🇦 PA🇵🇪 Peru🇵🇭 Philippines🇵🇱 Poland🇵🇹 Portugal🇷🇴 Romania🇸🇦 Saudi Arabia🇸🇬 Singapore🇸🇰 Slovakia🇸🇮 Slovenia🇪🇸 Spain🇱🇰 LK🇸🇪 Sweden🇨🇭 Switzerland🇹🇼 Taiwan🇹🇭 Thailand🇹🇳 TN🇹🇷 Turkey🇺🇦 Ukraine🇦🇪 UAE🇺🇾 UY🇺🇿 UZ🇻🇪 VE🇻🇳 Vietnam🇧🇴 BO🇪🇪 Estonia🇱🇻 Latvia🇳🇮 NI🇵🇾 PY🇰🇭 KH🇦🇫 AF🇬🇪 GE🇮🇶 IQ🇱🇾 LY🇲🇦 MA🇲🇿 MZ🇲🇲 MM🇾🇪 YE🇧🇭 BH🇨🇾 CY🇲🇹 MT🇷🇸 RS🇧🇯 BJ🇧🇫 BF🇨🇲 CM🇨🇬 CG🇨🇮 CI🇯🇴 JO🇱🇦 LA🇲🇱 ML🇸🇳 SN🇹🇿 TZ🇺🇬 UG🇿🇲 ZM
Supported Languages (13)▼
ArabicEnglishFrenchGermanItalianJapaneseKoreanPortugueseRussianChineseSpanishThaiTurkish
App Details▼

Saddle up for adventure with Twilight Sparkle & friends! After being locked away in the moon for centuries, Nightmare Moon is set free and spreading...

iOS App ID
533173905
Android Package
com.gameloft.android.ANMP.GloftPOHM
Content Rating
4+
Min OS
11.0
Size
2068.1 MB
In-App Purchases
Yes
Publisher
Gameloft SE
FR