Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I love the online version of the Lafayette Daily Advertiser. Keeps me up with our local and regional news and sports that I can access anytime and anywhere.
I like reading our local news online (instead of watching on TV) because I can read what I choose after seeing the headlines! The only reason I am not giving our local newspaper 5 stars is because of the obituaries! I was born and raised here and I like to keep up with who has died! The obituary section is not easy to read and constantly throws me back to the main page. This is probably my error but it happens too easily. I know you don’t post all deaths probably because the cost is too high for some people or they don’t care to have them in there but if you would figure out some kind of way to organize it make it easier to go from one obituary to the other, etc….it would be helpful to me!
For a chain paper they do a good job on local news. Reporting could be a bit more complete. The stories are on the short side and lack detail. That’s true of most local papers these days.
From critically acclaimed storytelling to powerful photography to engaging videos — The Daily Advertiser app delivers the local news that matters most...