Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Bitly, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Desktop app is really good, could use a little work, but I like it. The phone app is quite the opposite, highly mediocre. Can only look at links, not my QR codes I created. Cannot view my pages I created. Missing several areas to view. Cannot add my links to a text (With the plugin app in my texts). Needs more work.
Signed into Bitly website, deleted a link I previously created via website. However when I open the app the link still appears even though it no longer exists on Bitly website. Furthermore if I open the app, go to my list of links and look at any link “above” the deleted link that won’t go away in the app (but remember it’s deleted from the Bitly website), then if I try to copy any of those links above the “ghost” link, the link that erroneously gets copied is from one position below the link I actually chose to copy. No way to report this directly to Bitly unfortunately.
The site itself is great. The app doesn’t work at all. You can’t customize the back end of your URL’s. You can’t see the the bitlink that you created on the app at all. Then the site also won’t let you edit the back end when you sign on on the web. It’s horrible. But the link it auto copies will work. But you can’t see any analytics or anything for it because it simply doesn’t show up on the app. To access it on the website you have to click on it yourself a few times and then go to top links. That’s down right ridiculous. I just deleted it. I’ll just do my links online.
Bitly – The #1 Link Shortener Create short links, share instantly, and monitor performance—all from your phone. Features: * Instant Link Creation: C...