Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MCC Magazines · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
So you create a digital account based on the book purchase. Then you end up and some third party digital magazine site, asking for the same information. If you don’t complete that second step (even though you already created a MilePost account), you can’t log into the app. Works fine if you do. So it loses a star for that mess and loses another star for basically being a glorified PDF reader that doesn’t even work well. When zoomed in and moving around a page, it laps and has artifacts on screen.
Come on Milepost, I purchase your book then have to pay for a half-baked app that only works when I have internet service-IN ALASKA, REALLY? Please have your team step away from their desks and make something that really works and is helpful when traveling around Alaska WITHOUT INTERNET! I and many others would be willing to pay for something like that. ……until then Google or Apple Maps is more helpful, and they are free.
Same as another reviewer, I bought the book and was anticipating the convenience of using the app. The web-based version of the book is not worthwhile. But even though I can log in to view that no problem, I can't log into the app, so that's a disappointment.
The MILEPOST® is Alaska’s best-known travel guide. Since 1949, the bible of North Country travel! The MILEPOST® continues to amaze travelers with its...
| Name | Price | Type |
|---|---|---|
| The MILEPOST Alaska Travel Planner (2012 Edition) | $19.99 | One-time |
| The MILEPOST Alaska Travel Planner (2013 Edition) | $19.99 | One-time |
| The MILEPOST Alaska Travel Planner (2014 Edition) | $19.99 | One-time |
| The MILEPOST Alaska Travel Planner (2015 Edition) | $24.99 | One-time |
| The MILEPOST Alaska Travel Planner (2016 Edition) | $24.99 | One-time |
| The MILEPOST Alaska Travel Planner (2017 Edition) | $24.99 | One-time |
| The MILEPOST 2018 | $24.99 | One-time |
| The MILEPOST 2019 | $24.99 | One-time |
| The MILEPOST 2025 | $26.99 | One-time |
| The MILEPOST 2021 | $26.99 | One-time |