Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Achieva Credit Union · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I personally love banking with Achieva. Every time I call in for some kind of help, I am treated with excellent care and customer service. However, the app underperforms and can be frustrating to use. Now I will admit, the app is a lot better than it used to be with the newer updates. That being said the app still has many bugs and crashes frequently. I tried adding a memo to a transfer today and it would not save and when I tried restarting the app it crashed. This happens quite frequently.
ACU is a great credit union, but the app capabilities are sub par compared with other financial institutions and credit card companies. It is not compatible with Plaid due to the type of multi-factor authentication used. Many functions are only available on a PC including statements, and support hours are Banking hours which is very inconvenient for those who work Monday-Friday 8am-5pm, particularly those who work for other financial institutions. Not to mention they require you visit a branch for most major functions?!?! I can go online an open a new account for just about any other Bank or credit/loan company. This will not force me to leave ACU but I have opened an account with a major bank and will probably shift MOST of my banking needs to that account due to its OLB/Mobile App, phone support & after business hours support.
I can no longer reconcile my bank account with my bookkeeping program. I also cannot download statements because I do not own a computer or laptop. If this app does not get fixed I will have no choice but to leave and go to a bank that allows this for my bookkeeping. I have both a business and a personal account and I am not about to put every transaction in by hand. I do not have that kind of time. When I opened my account I received nothing for well over a month. No debit card no account information whatsoever. Opening the account was a total inconvenience. Once I did get it open I did enjoy the bank because I can snap pictures of my business checks into the account. I also love that there are no fees. But if these issues don’t get fixed I will have no choice to either leave the bank or by computer. If I buy a computer I will then have to use different software. Very inconvenient. The security question is also a real nuisance and I don’t even understand why you’re supposed to save advice because it always ask the security question no matter what which is the way it was designed.
Using the Achieva Credit Union Mobile banking app, our members can view account balances, transaction history, transfer money, pay bills, and easily l...