Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Clint Bagwell Consulting · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Info still good but new format not so!
I’ve used USA Manual frequently, although mostly to refer to national documents and COPY portions of them. The latest update has REMOVED the ability to SELECT AND COPY TEXT. This makes the Manual USELESS as a tool for carrying on discussions of politics. The 1 star rating is because of this. The redesign of menus is unexciting but practical. The inability to work with the texts is a killer.
Quit propagating fake news by using CNN and I might score 4 stars.
We followed up the popular Manual for the United States of America app with a Second Edition, redesigned for the next generation of the iPad. Along wi...