Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gannett · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I cannot zoom in like before and whole page gets distorted if I do. Print too small cannot figure a view I like and I like old app 100% better -Ugh it’s still horrible and I don’t even read the paper anymore because it’s so distorted when I try to make it bigger. I could zoom before to see what was good on a page and read it like a paper. That is what I like about the app. It was like reading a paper. Now it’s just like every other news set up and it’s not our D&C paper. The different views don’t give you the paper feel at all even though it’s trying to set up articles I like the scan affect. Yet again the zoom in doesn’t work and messes up the whole page and it’s not easy to go back. (Even with the back button- it brings you a different view) Just giving feedback. I can do screen shots of what I mean if it’s helpful. Thanks!
When I’m traveling or if my paper carrier doesn’t deliver a paper, the app gives me a sense of the local news that is superior to the local tv station sites. I also enjoy some of the video clips. I would enjoy it more if the search function was more user friendly. An example, I was searching for high school sports scores and I struggled to find them until I realized that the category had changed to sectionals. It is still high school, right? So there is room for improvement there but glad we still have a local paper that publishes daily.
The Democrat and Chronicle is the best source of local news in the Rochester area. I enjoy reading stories by Leo Roth, Sal Maiorana, and David Andreatta. However there are a few things that can be improved. For some reason stories about the Buffalo Bills more than a year old are still appearing at the top of the Bills news feed. This forces me to scroll to the bottom to see the most recent news. I submitted a request to fix this and I never heard back. The D and C is is using more video. Unfortunately this forces the reader to watch a 15 second ad every time you click on a short video. Some of the “videos” contain only text, almost like watching a Power Point slide show. I can tolerate the 15 second ad before a real video (I know ads support the business). But don’t make me watch an ad just to see me a slide show containing only text.
From critically acclaimed storytelling to powerful photography to engaging videos — the Democrat & Chronicle app delivers the local news that matters...
| Name | Price | Type |
|---|---|---|
| Democrat & Chronicle Digital Subscription (Monthly) | $19.99 | Monthly |
| Monthly Digital Rate | $19.99 | Monthly |
| Monthly Digital Subscription | $19.99 | Monthly |
| Democrat & Chronicle Annual Digital Subscription | $69.99 | Yearly |