Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Telstra Limited · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Not a fan of the new club app for 2022. The part I like least is the player profiles. You now need to click multiple times to find basic information (too many layers) and I can’t find the stats list on past years’ averages. It’s also very slow to load.
Not as good as they State
The Melbourne Official App keeps you close to the team, whether you’re in the stands or following from home. Plan your game day with fixtures, result...