Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Anatoly Weinstein · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
This app has a great deal of functionality, but limited in free version. Needs to tell user what functionality is not in free version but is in the full version.
This is a great calculator. It's the most complete with all he functions needed for your class or work project.
Most calculations are locked until upgraded, but calculations are easily set up with text boxes for the variables. (No remembering the formula). Reports are a button away. Includes a regular calculator.
Finance Calculator Pro is an universal iPhone / iPad application giving ordinary users a quick way to estimate credit parameters and evaluate performa...
| Name | Price | Type |
|---|---|---|
| Unlock 'Installment loan' calculation. | $0.99 | One-time |
| Unlock 'Balloon loan' calculation. | $0.99 | One-time |
| Unlock 'Amortizing loan' calculation. | $0.99 | One-time |
| Unlock 'Saving plan' calculation. | $0.99 | One-time |
| Unlock 'Mortgage loan' calculation. | $0.99 | One-time |
| Unlock 'Target purchase' calculation. | $0.99 | One-time |
| Unlock all calculations. | $4.99 | One-time |