Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗MILESTONE SYSTEMS A/S · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The latest UI update changed the black background to a dark blue background which I find distracting. But the worst part of this update is that you can’t get out of PTZ mode after entering this more. The only way I can exit PTZ mode is to force the app closed and then restart the app. Milestone — have you heard the saying “if it isn’t broken don’t fix it”? The previous UI was working perfectly and was much better.
There is a memory leak in the current build. It can be reproduced by setting “Stay awake” from settings to on, and then leaving the app open permanently. I use it on a dedicated iPad Air viewing a 3x3 (9 total) camera view. The Milestone server and iPad are on the same local network. Cameras are a mix of 1080p and 4K Axis devices. Streams are configured for 30fps at 1080p in the Milestone Mobile’s “Performance” configuration. When left viewing the 9 camera display, the app crashes consistently after about 24-36 hours of use. Dropping FPS to 20 had no effect. The app still crashes after about a day. As a software engineer, it’s obvious that there is a memory leak in the app. It’s probably caused by the high frame rate and resolution I run, but for a commercial product, I would hope for better QA. I recently converted from XProtect Express and am on the latest release of XProtect Express+. I am under Milestone Care Plus but have been unsuccessful in escalating this bug. Build: 13.2.1 XProtect Mobile (36) / 64 IOS IPad Air 3rd Gen on IOS 12.4 XProtect Express+ 13.2
This is very specific software. If you don’t have a Milestone server properly setup with access to and from the internet then this app is not for you. If you DO have the above mentioned server this works great and is the only way to go in my mind. Truth be told, the Milestone product line was not my first choice. I wanted “open source” and Linux based. Bah, that equated to “better be a Linux expert” and know the intricate in’s and out’s of all the subject matter. Through a lot of trial and error my choices limited themselves down to this very fine product. Milestone got me up and running with 8 devices for free in just a day or two. Versus the couple of weeks I’d already spent on the aforementioned Linux Open source options.
This free XProtect Mobile app gives you secure access to your Milestone video surveillance system anytime, anywhere from your smartphone or tablet. Av...