Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Brian Walker · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The tao is one of my favorite spiritual writings. I am thankful 4 the author/authors who have dedicated their time and efforts to this work, and pray for all who engage (N) it to be enlightened. Mitakuye Oyasin!
Having this lovely translation on my iPad is a great way of dipping into the Tao for inspiration and encouragement. This is beautifully done to convey a classic feel and yet make the material easy to navigate.
I have the physical copy of the Tao Te Ching by the same author, and it's not word-for-word the same, but that really doesn't matter. I use this daily to meditate and for when I need some insight. I've read several translation and this is one of my favorite ones!
The Tao te Ching of Lao Tzu is among the wisest books ever written and one of the greatest gifts ever given to humankind. In the handful of pages that...