Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Christian Mueller · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’ve loved this app for as long as it’s been a thing. I hate the newer apps because they aren’t as simplified to me as this one. I don’t want an all girly and baby-like app. I’m not against either things, I just haven’t liked any other app layouts or anything. This app isn’t all about the frills but allows you to make changes. The problem is, within the last month or so I feel as if something has happened to ruin it and I’m just now seeing it. It could be further back since I haven’t played around with things lately but I’ve continued to log my periods and they aren’t there. I have my account set to auto-backup but it seems that it hasn’t done that. When I try to reload, it goes back nearly a year! This is unacceptable. Where’s my info?! As for ads, I don’t have them…just pay for it. It’s worth it.
I have the most up to date app and iOS version. I’ve been using this app for at least ten years, no issues. Now suddenly, the notification badge on to app that is supposed to tell me what day in my cycle I’m in is showing +5 days of what the actual cycle day is (which is still accurate within the app on the calendar). Very frustrating, especially if you wanted to use this notification for quick reference to follow natural family planning method guidelines. So disappointed. I filled out a contact form to ask for assistance fixing this bug and got no response.
Tried all the big name apps and keep coming back to this one. The others are so annoying and distracting. This one has just what I need, no more, no less. It’s extremely accurate with predicting my start date too after a few months’ worth of data entry. Hopefully this app will stay in the App Store!
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