Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Lloyds Banking Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Download the app if you have a Halifax account as it’s so very easy to use. Seriously, it checks to make sure I want to make a payment, I can transfer money easily, I can see if transactions are being made. I’ve been with Halifax for nearly 30 years, it’s a great bank.
It annoys me I am unable to change my international address using this app. Having lived in the USA for almost 15 years now, I moved to a new area a year ago but even though I kept the same phone number and can prove I have moved, that’s it’s still me, I can’t change it. Yet I could change it on the app if I was still in the UK and moving around the country. It’s ridiculous.
Having lived in the USA for nearly two decades, I am still delighted to allow and entrust Halifax with my personal banking. My one criticism with banking online, however is the restrictions imposed to communicate with my bank. The virtual assistant is virtually useless. If I need to communicate with the bank, it nearly always involves an expensive transatlantic call. Today I waited for 30 minutes and was then on the call for 20. Please consider supplying an email address that I can use to send clear and relatively simple messages so that I don’t have that expensive wait time. Or give me a reverse-charge number! David Baker
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