Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Sprout Social, Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I’m very disappointed in Sprout Social. We’ve been faithful customers for a year, contributing $350 a month for 12-months for our church’s social media scheduling. We recently had an independent contractor support us during our Advent campaign in which she recommended using Later ($360 for the year!) which is much more cost effective and allows us to use our funds toward missions and outreach initiatives. When we reached out before our renewal date, we were told they already begun processing our renewal since we didn’t let them know 30 days before (we were not asked to sign an authorization to process this renewal). Despite pleas for a collaborative solution, we’re being continuously told we did not reach out 30 days prior (during Christmas, when our focuses were intentionally not on budget until 1/01). This will result in losing $4200 we don’t have budgeted for a service we won’t use. Please beware of Sprout! This is discouraging and deceptive communication that communicates they’re only in it for the money and not for the opportunity to support businesses, especially local nonprofits.
Would definitely recommend, great interface, user friendly, insightful data reports. Overall, an efficient tool for those who are handling multiple social media profiles. Only one thing makes me salty, when there is a server error, sprout social will be unable to post my content, but it still will be removed from my queue. So I’ll have to remake the content. But I’m sure it can be fixed in the future.
I love Sprout, I do. I’ve been using it for about 5 years and it’s a powerful tool. The app works great with an older iPhone, but if you’re using the app with an iPhone X, expect the keyboard to cover the area where you would be able to type a response. It doesn’t happen all the time but when it does it’s really frustrating. I also wanted to share a Customer Care experience. Usually Sprout’s CC is amazing but we had a really weird experience yesterday. We had to reset our password like 5 times to be able to login (again, specific to the app). I don’t know exactly what happened but the agent who was helping us continued to say there was nothing he could do to help, and that we were typing the password incorrectly. There is nothing more patronizing and frustrating to receive CC that assumes you and your 4 different employees with phones are all typing the password incorrectly when the login/pass worked all all of our MacBooks. When we pushed to log a bug, the agent said “there isn’t a history of these complaints so there was nothing I could do.” After like 5 app uninstalls/reinstalls with all of us logged out, we finally got back into our account. I just wish that this agent would have tried to listen rather than assume we are all a bunch of idiots. Nothing worse than: “did you try to turn it off and back on again” when your whole team works in IT/tech.
The perfect companion app for Sprout Social so you can manage your social media anywhere. You must have a Sprout Social account to use this app. Spr...