Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Itaú Unibanco S.A. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
It has a problem when showing up informations about the day spendings on the “extrato” page. I got a -$150 transferring log and it is showing -$140. Overall it is a good and practical banking app.
A lot better than the apps of any other bank i’ve used. All the functions, easy to use, specially the way to scan multiple bills and make a single transaction.
The app was working perfectly, until a few days ago (around Nov. 15, 2017). Suddenly it lost the number of the account and the fingerprint function disappeared. I thought it was due to some update, but that was not the case. No matter if I input the account number, it isn’t stored (of course, I’m aware of the “remember” button), and the fingerprint function is nowhere to be found.
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