Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gary Cobb · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Great for a checklist. I do agree though that common names would be helpful, along with a geographical filter tool. Worth the money for me though!
This is an OK nudibranch application for the Eastern Pacific. It is a bit difficult to use after a dive to ID nudis because: 1.) There are no common names; and 2.) There is no geographic way of sorting species to view species in a specific area. Difficult to use as a "field guide," so I am not sure what nitch the app will fill. Pacific Canadians and US divers will still need Behren's and Lamb's books to ID nudi's. Good start, but I would rather be able to sort geographically than by photographers (and I am an underwater photographer).
---> You must have iPhone 5 or up and iOS 9 or above for this update. - This field guide will place right at your fingertips, anytime and anywhere, t...