Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Miami-Dade County · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I am new to Miami-Dade Transit. I have been using the bus system for more than 2 weeks. It has been very frustrating trying to learn how to use the app. The main problem is buyingand loading passes. I had to buy a physical card to obtain a 7 day pass, which I don’t understand why it cannot be a digital mobile pass. Then when the week was over I bought a one month pass. But when I look at my easy card details on the app, it shows a value remaining of only $1, not the $112 that I paid for the monthly pass. Also, it states nothing about my easy card being loaded with this monthly pass. I would be happy to meet with employees of the transit system to explain in detail how I think the app and card purchases could be improved.
This new update is the worst UX I’ve ever seen. I’m tech savvy and it’s wasting too much of my time to navigate. I can’t even imagine the positive reviews here are real. Very creative with the black background alternating fluorescent highlights (It’s like Lightbright!) but has almost no functionality or accessibility. Whoever got the pitch and decided to approve this update clearly never actually tried to use it the same way you would in real life; on the fly from your mobile while rushing to catch a bus. I’ve been looking for the bus schedule. Not the next arrival times but actual list of times it will leave during the day and still haven’t found it after three serious attempts at the app. It takes forever just to locate the bus info Im looking for, once you adjust to the color assault on the eyes. The whole purpose of the app is to locate your bus info quickly and easily. No frills necessary. I normally don’t write reviews on anything but your app just went from very useful to acompleje waste of time in one update and it needs to be fixed. Please fix it. If you all need someone to facilitate a design thinking workshop, particularly your empathy mapping exercises, I’m happy to help.
1) I time my rides using the app's trip planner, which is great for knowing how much time I have beforehand but I rather it give me a range of when the bus comes than a specific time, sometimes the buses would go faster or slower than what the app says and I either end up running for a bus or waiting 10-15 minutes for the next one, even when I am there 2 minutes before the app says the bus would get there. 2) I added my most common traveling route to the Favorites, but every time I press it, a screen pops up saying "Could not plan a route with the provided information." So I always have to manually type in my destination and current location, rendering this part of the app useless to me. 3) The four routes provided on the app isn't always the most time-saving, even though it's organized by time. Once I almost waited 45 minutes for a bus to arrive on the first option the app gave me and on updating the app it said my destination was a 32-minute walk, which was less convenient because right above me the metro passed by and my goal was to get to the one after the next station, which on timing it on my own is 10 minutes. In conclusion, I will continue to use the transit system but not necessarily the app, it's not calibrated right to the vehicles/modes of transit to be useful enough to open it everyday to plan my trip. I rather just walk and take the chance a bus appears, or check the screens provided at each metro station when I board the metrorail, which is what I did in the beginning.
Welcome to Miami-Dade Transit's (MDT) proprietary mobile app - the only official transit mobile app from Miami-Dade County. With this application, you...