Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Marlon Trotzinski · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
A revision or two ago this app stopped working on our iPad 1. One can enter data but no calculations take place (and no re-calc button appears to force same). The <return> key does not cause any re-calculation either. Not sure what happened but if not cured in a version or two it will deleted. Too bad. It was a 5-star IMHO.
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| Name | Price | Type |
|---|---|---|
| Full Version | $1.99 | One-time |