Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗NR IT Ltd · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have had this app for years and it has helped me get into the habit of recording my surgeries in real time to prevent the last minute scrambling to prepare for ARCP. I don’t mind the price because the pain is worth it. However one problem that has arisen with the app in the past few years is that when it uploads to the online bank (that I have meticulously gathered since medical school, over 10years as I am a final year surgical trainee) some data is missing particularly the date of birth - so if I open a case in the online version I cannot log out of it because I have to add a date of birth. So to iterate when I enter the date of birth in the app somehow it does not upload online, which is upsetting because it will take great efforts to find this again, and avoiding this extra effort is the precise reason I bought the app! I have to make up a fake date of birth so I can come out/close the case. Please please developers fix this - because it is such a handy app that I usually recommend as essential to junior surgical trainees and medical students until this issue. There is no help link in the app so I have to write about this ongoing issue here. Thanks
Used to work fine but was prompted to pay my annual subscription fee today (£12 now). After this it would not let me upload cases / download favourites etc, and now won’t even let me log in, just showing an error message saying ‘bad gateway’. Hoping this gets sorted although I’m not hopeful given the apparent lack of any updates or input to this app for the last 4 years - not sure where the money is going!
Handy app but only as much as Apple 'notes' would be. The barcode scanner is a positive but unfortunately an app crash caused me to lose a lot of data I'd collected as a student. I didn't realise the app hadn't uploaded my data to my actual logbook when it seemed it had. Nowadays when I try to upload anything, it just bugs out. A shame because it could be so useful!
Mobile eLogbook has been designed in co-operation with the elogbook.org FHI Pan-Surgical Electronic Logbook to facilitate completion of your logbook....