Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗PennLive.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
I have been an avid penn state football fan for over 15 years and when I found this app a few years back it changed the way I followed penn state football. This app would be the first I would open in the morning to read while I enjoyed my coffee and the last I would open to check for any new updates before I went to sleep. The writers do an excellent job and the countless hours of work that they put in covering the team during both the regular season and the offseason does not go unnoticed! I appreciate how connected to the team and fan base I feel when I am able to log into this app immediately after a game and read the rapid reaction, or log in during the middle of summer and read about the latest news on our recruiting of Julian Fleming. This being said, I can’t help but feel frustrated with the new subscription model. I watch every game live on tv, purchase a ticket and travel to at least one game a year from out of state, and buy plenty of penn state gear for myself and family members. All of this attributing to the more than $100 million of operating revenue (and over $10 million of profit) that the university takes in year after year. I can’t help but wonder why the hard working journalists who make this app possible can’t be funded from this pocket of money and instead decide to turn to the fans who make this profit possible and charge an additional $5.99 a month. Before the new subscription model update, this app made me feel closer to the team. It fueled my fandom for all things Penn state football and surely attributed to my penn state football spending habits, albeit in an indirect manner. Now that this model has been implemented I can’t help but feel slightly taken advantage of. I am not taking a shot at any of the journalists and hard working folks that make this app possible, rather hoping that you will reconsider the manner in which the application and journalist are funded! Last note on a more technical side. There is an issue for me because I do not pay for the subscription. When I try to click on non subscriber exclusive articles, the app does not allow me to read them because of a pop of saying that I must subscribe by Pago g the $5.99 a month. I think this is a technical bug that should be looked at. I appreciate you taking the time to read my review and hope that you take these thoughts into consideration.....WE ARE!
Born & raised Berwick PA. Avid PSU Football/ Wrestling fan. Been in SC for 11 years now. Your app keeps me close to home even though I am 600 miles away. Thank you!
I look forward to checking the app on a daily basis. Informative articles and videos give me my Football fix. A must for Lion fans.
PennLive: Penn State Sports Stay on top of Penn State athletics with breaking news, game coverage, analysis, and updates from trusted local reporters....
| Name | Price | Type |
|---|---|---|
| insider_access_monthly | $4.99 | Monthly |
| PennLive Sports Insider (Monthly) | $7.99 | Monthly |
| PennLive Sports Insider (Monthly) | $9.99 | Monthly |
| Full Digital Access (Monthly) | $19.99 | Monthly |
| insider_access_annual | $49.99 | Yearly |
| PennLive Sports Insider (Annual) | $79.99 | Yearly |
| All Access to PennLive.com (Annual) | $99.99 | Yearly |