Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗UCL Business PLC · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Please update the app to work with iOS 11. I currently cannot use the app because it hasn't been updated. Thanks!
I think a lot of work has gone into this app but the exercises are lousy - really lousy. The examples in the exercises are often much more complicated than the previous discussion and this makes them pretty discouraging for students trying to get a grasp on grammar. I wish UCL would just fix the examples in the exercises so that I could recommend this app to my students.
Finally, a team of modern linguists have created the closest thing to a grammar possible, current with the state of research. Full of useful descriptions and models.
The interactive Grammar of English (iGE) is a comprehensive introductory course in English grammar which takes you from the most basic elements to the...