Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗mydigitalearth.com · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Example skunk, American hog-nosed. Range map is grossly inaccurate. Description either doesn’t include the numerous skunks I have seen or they haven’t seen a skunk. Drawing doesn’t match the skunks I regularly see or have seen. They show one major white stripe center of the back I see two white stripes on back more to sides. I have pictures. Don’t trust their naming conventions and the squirrel section is weak. I wanted an online guide but this isn’t it.
Bought the app and not very good. Drawings not real pictures and not very well put together. I want my money back. Don’t waste your time on this one
One or two pics per species. Short paragraph description. Worth $1.99 max.
The best-selling Princeton field guide to the land and marine mammals of the United States and Canada is now available in digital form on the App Stor...