Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Adventure Projects Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
For an app as ubiquitous as this one, it doesn’t have the best user interface. Don’t get me wrong, I love Mountain Project and I am very happy it exists, but it could use an update to improve user experiences. There’s some confusing parts about climbs within areas. Sometimes I find boulders by zooming in on an area that weren’t found when searching through the overall area section. Also sometimes find grading to be a bit strange as in some boulders can only be graded as sport routes in the ticks. Most importantly though, an account page would be great. There is a ticks page where you can see your ticks, but having a page where you can see your profile, organize your ticks, comments, and first ascents would be really awesome. Essential app to the community though, so thank you.
Most comprehensive climbing app I’m aware of. Pretty much every climber uses it and saves carrying up a guidebook. Needs some fixes tho, comments always dory oldest first, and offers no way to change it. Went to a local crag and ended up taking a nasty trail that has been marked as “closed” in new comments, but 12 year old comments were what showed up first and took me the wrong way. Photos are also difficult to view, and I still can’t figure out the proper motion to open their descriptions (helpful for topo labeling). Just make it so you tap and they expand. Would love if they could help make identifying routes in areas easier, so everyone isn’t playing the “what are you on? Okay what’s next it? Is that on MP?” game trying to figure out what they’re climbing. Maybe add a feature where users can submit a specific photo for the belay spot?
For climbers, there is really nothing else unless you want to pay the money for a guide book everywhere you go. Mountain project really has an amazing amount of climbing to look into and find for what it is. The only reason I didn’t do a full 5 stars would be the apps user friendliness. It has been getting consistently better but in my opinion one of the biggest benefits of the app is photos and often my app glitches and won’t save the photos even after they are downloaded for offline viewing (most places I climb don’t have service). Other than that they have made some other big improvements like book marking and i hope more people continue to use it so it can be even more useful.
Beyond the Guidebook: The Definitive Rock Climbing Resource. • Find outdoor climbing areas near you, and navigate to them, using the map. This super-...