Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kevin Fichman · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The sound isn’t working
Even though the app was only .99 you pay for what you get. There really aren't enough pictures for the colors I think I counted 3. I thought it was more along the lines of matching the picture with the colors. Disappointed
Learn Colors for Toddlers teaches children colors quickly and effectively in English and Spanish! Simple, friendly interface with spoken, repetitive c...