Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Gonzalo Juarez · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Despite having been updated in Jan 2012, this app is missing key metro stops that have been around for quite some time and the map area itself doesn't even encompass the entire metro system. It also leaves out a number of key bus stops--in fact I can't guess as to what criteria have been used for including some bus stops and leaving out others. I bought this map hoping that it would have the features missing in some of the free apps, including the free map provided by Google. Since that's not the case, this really isn't worth paying for.
SPECIAL FEATURES - AUGMENTED REALITY - AR - STOP CARRYING BOOK GUIDES!!! - 100% OFFLINE TRAVEL GUIDE - OFFLINE METRO MAP - ZOOMABLE 100% REGIONAL OFF...