Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Skippo AB · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Impossible to navigate the UI. Trying to sign up, all roads lead to a features page but nowhere to actually sign up.
Goal is to sell you a subscription but doesn’t show any pricing options or way to sign up within the app after registering. Ultimately was unable to use this due to broken design. Unusual to come across an app that cannot get this fundamental feature right. I’m in Sweden by the way so it clearly still doesn’t work right.
Ett sjökort att planera efter, enkelt och smidigt.
Boating has never been easier. Open Skippo, choose your route – and cast off! Discover Skippo – the navigation and boating app for everyone who loves...
| Name | Price | Type |
|---|---|---|
| Start (Annual) | $14.99 | Yearly |
| Hydrographica (Annual) | $17.49 | Yearly |
| Smart (Pro) (Annual) | $22.99 | Yearly |
| Smart (Pro) (Annual) | $22.99 | Yearly |
| Smart (Annual) | $22.99 | Yearly |
| Harbor Guide SE (Annual) | $22.99 | Yearly |
| Danish charts (Annual) | $24.99 | Yearly |
| Harbor Guide NO & SE (Annual) | $34.99 | Yearly |
| Premium for Pro (Annual) | $39.99 | Yearly |
| Premium (Annual) | $39.99 | Yearly |