Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗CW&T · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Search function to find an address to navigate to is less intuitive than I’d like. Location name goes away when I tap it so I can’t long press and paste words into it. Can’t seem to search the map itself for an address. Have to go some weird way around to do it. Please remove the image of dentures in the favorites window. It was funny for about ten seconds. Now it’s just creepy.
I never review apps but I had to for this one. I love this very simple pointing app. If you are walking in a strange city and need to find an address other nav tools are a pain because you can’t get the map oriented until you start traveling. This simply points to where you want to be and tells you how far. I also love being able to casually hike knowing that getting back to my car is not going to be a problem. I would have gladly paid for this app but I appreciate that it is free!
Great for walking in cities, out in the woods, or even finding where you parked. It gives a easy to read distance and heading to your destination. It also clearly displays the coordinates of your current location, which is often hard to find if present at all on other apps.
Crowsflight is a GPS compass that simply points. No instructions, maps to read or paths to follow. When we ask for directions on the street, a frien...