Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Wyoming Office of Tourism · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
The trip planner could be useful but has too many bugs. When you try to rearrange an activity card, it quickly changes back to the original order. Also some of the mapping is off. It shows the Cheyenne Trolley over three hours away in the middle of nowhere. Then that error causes the duration of the itinerary to be completely off.
Some have complained about ads, this is a travel aid that lists historic, scenic, items of interest, AND restaurants, stores, services. The latter pay to create the colorful and informative travel aid. This provides a lot of very useful information.
This is a well designed and beautiful travel guide. I visited Cheyenne in 1957 and Jackson Hole in the 1980’s ; this guide makes me want to load the car and visit Wyoming again.
Wyoming is the last bastion of the West, where bold, independent and curious spirits are encouraged to forge their own way to adventure both big and s...