Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Purolator Inc. · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
Basically useless. Doesn’t have a stable tracking feature even. Each time you give it a number to track, it sends it to the AI chat bot to return some info. Can’t even favorite tracking numbers. All other features basically open a web page to the unoptimized website.
App constantly freezes when opening. Needs dark mode
Saves time by eliminating the need of using web browser version. Would benefit of ETA information and ability to send the information by email (as in browser version). Overall does the job, but as always, there is room for improvement to make it more useful.
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