Check the acquisition promise
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Kelby Media Group · iOS
Explore the ad evidence, study the storefront, and build your next acquisition hypothesis.
01 / Creative research
Read the store headline, screenshots and description. What problem is the app promising to solve?
Study the storefront ↗Explore apps with direct store-link matches. Compare their hooks and formats without assuming the same approach works here.
Browse observed advertisers ↗Store rankings and revenue estimates describe market context. They do not establish ad spend, conversions or ROAS.
Review the market context ↗02 / Storefront & product
Study the product story and store experience behind the acquisition funnel.
03 / Market context
Keep revenue, downloads and store rankings separate from advertising performance.
App is starting to not work properly.
Live Scott, love the content but the iOS and tvOS apps are just awful. Bugs, not properly formatted for current screens. For a subject that requires such attention to detail, the apps have zero attention to detail. These are amateurish bugs, really no excuse.
Apparently Kelby has recently deleted the ability to download courses to your iOS devices. Why? Going backwards? Instead Kelby wants to see you a $1000 upgrade. Come on Scott!
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